I was like, “Suddenly, people want to buy this stuff!’ But I was very pleased,” he said. “(Boyfriend Material) landed at the exact right moment for the market to be ready for it,” Hall said.įollowing "Boyfriend Material's" publication, Hall, who has been publishing books since 2013, recalls getting phone calls from his team about the title's growing success. With its Union Jack cartoon cover and British sensibility, Hall said his novel "Boyfriend Material" was a natural companion to the mega- popular 2019 novel “Red White and Royal Blue” by Casey McQuiston, also set in the U.K. The trend is apparent across pop culture, with Billy Eichner heading the first-ever gay rom-com produced by a major motion studio, out in 2022. While LGBTQ romances have been around for decades - as Hall's career demonstrates - they have been reaching wider audiences of late. Hall's recent writing schedule demonstrates a growing demand for queer romances.
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